“Journalism largely consists of saying ‘Lord Jones is dead’ to people who never knew that Lord Jones was alive.” – G. K. Chesterton, English author and mystery writer
Getting your message into the press, let alone into the mind of your target audience, is not, and has never been an easy task.
With journalists increasingly not being allowed out to play, and the death of the legendary journalist and advisor lunches – clients require a new approach to reaching the influencers and agenda-setters of the day.
That is where I come in: the critical intermediary between my client’s expectations, and the increasing cynicism of time-pressured journalists, to pull off a news item that might otherwise never have appeared.
As countless corporations and governments will attest, when a story goes bad, no amount of PR band aids, unicorns or social media fairies can cover it up. But if your hashtags have been hijacked, your brand is going south, or your story needs to be persuasively told – I can make things happen.
Creative campaign for the Queensland Department of Education to recruit more early childhood educators into the sector. The campaign included toolkits for: school-leavers, family day carers, long day care services, kindergarten, outside school hours care, leaders and managers.
Press secretary to Queensland Minister for Environment and Heritage Protection and Minister for National Parks and the Great Barrier Reef
Media services and strategic communications for the Independent Review of Youth Detention (website decommissioned in early 2018)
Produced a series of advertorials and inserts on small business banking, targeting regional dailies and weeklies for RBS.